THE CLIENT
Netsport published the South African Sports Illustrated Swimsuit Edition for more than a decade. When Sports Illustrated closed its doors, they saw the opportunity to take their content onto a global stage via digital channels. They approached thinkmob to help with their digital and commercial strategy.
THE SOLUTION
WorldSwimsuit.com is now a multi-channel digital swimsuit brand with a global audience across their Facebook, Instagram, YouTube, Pinterest and www channels, reaching more than 250 000 people each month.
Both the South African and International Model Search competitions attract hundreds of aspiring swimsuit models, and thousands of votes from their fans.
The YouTube channel has seen millions of video views, with a full bouquet of short-form video programming offering innovative engagement opportunities for its sponsors and partners.
And WorldSwimsuit will soon be offering e-commerce, selling swimsuits from the best online stores from all around the world.