Thinkmob.net

5 Content Marketing Ideas We Wish We’d Thought Of

thinkmob — Wed, 12 Aug 2015 11:14:56 +0000

Not all clients are created equal. Some represent a fun, edgy or a luxury item that their customers want to hear about. Half your job is done already. Others lend themselves to a creative or humorous campaign. And then of course there are the ones that come with plenty of budget to throw at the job. […]

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SoLoMo and the future of mobile technology

thinkmob — Fri, 05 Sep 2014 13:44:41 +0000

SoLoMo (social, location, and mobile) is a trend larger than any single app or company, and it will encompass every industry on the planet. The future of mobile location will see the integration of location-enabled features and insights into every product you touch and every process you engage in during the course of your life, […]

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How experiential marketing has changed in a Social.Local.Mobile world

thinkmob — Fri, 05 Sep 2014 13:37:31 +0000

When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing—brand ambassadors passing out product samples or a car parked out in front of an event space. However, with the rise of social, local, and mobile (SoLoMo) technology, both the ad industry and consumers’ perception […]

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The best mobile ad of 2014: Nivea Sun Kids

thinkmob — Mon, 01 Sep 2014 13:56:43 +0000

https://www.youtube.com/watch?v=BgXrTGIiFV8 SoLoMo was flavour of the month at the Cannes Lions International Festival of Creativity in 2014 when an ad that turned into a wearable device won the Grand Prix in the Mobile category. Nivea’s “Sun Block Ad,” created by FCB Brasil is a magazine ad containing a strip that could be torn out and turned into a bracelet […]

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78 Percent Of Local-Mobile Searches Result In Offline Purchases

thinkmob — Mon, 01 Sep 2014 12:04:37 +0000

Did you know that 79 percent of mobile phone owners and 81 percent of tablet owners used those devices for local searches compared to 96 percent of PC owners who conducted local searches? Were you also aware that nearly 80 percent of local searches on mobile devices turned into purchases, with nearly 90 percent of […]

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5 Things you didn’t know about mobile in South Africa

thinkmob — Sun, 24 Aug 2014 18:07:46 +0000

South Africa isn’t just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics. OnDevice Research’s 2013 report looks at everything mobile internet-related – from social media to education, banking to e-commerce. It’s hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking […]

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SA Tablet market is growing like crazy

thinkmob — Sun, 24 Aug 2014 18:06:54 +0000

Did you know that 5% of South Africans now own a tablet – and tablet owners consume more more media and data than the average South African. Find out more about the South African tablet market in the Silverstone MMA Mobile in South Africa report. Click here for more

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