THE CLIENT
Idols is one of South Africa’s most popular television shows with millions of votes cast to select South Africa’s Idol each year. Now in its 12th season, the show wanted to move with the times, realising that its audience was now using instant messaging and social networking rather than SMS.
THE SOLUTION
WeChat is the fastest growing social network in the world and has more than 500m users worldwide. Recognising the potential for using the platform to integrate voting with unique rich-media messaging, think mob developed a WeChat strategy for Idols. It resulted in more than 12m votes being cast via WeChat – more than half of all votes.