The Client
Devil’s Peak Brewery were one of South Africa’s earliest craft brewers. With limited budget, but bold ambitions, they wanted to be known as South Africa’s leading craft brewery.
The Solution
With no budget for traditional advertising, Devil’s Peak Brewery has relied almost exclusively on content marketing and social media marketing to build its brand.
With a regular schedule of blog posts focused on key themes of interest to its target market of fine beer lovers (like The A-to-Z Glossary of Beer and the Ultimate Brew Pub Guide), and a constant stream of quirky beer trivia, Devil’s Peak has built up a loyal following and a reputation amongst beer lovers for being the authority on craft.
Whether it’s #DPBC photo competition on Instagram, a Buzzfeed-style Which Beer Are You? social quiz, or integration into popular YouTube creators’ videos, thinkmob has ensured that Devil’s Peak is always top of mind when anyone thinks of – or types – craft beer.