SoLoMo (social, location, and mobile) is a trend larger than any single app or company, and it will encompass every industry on the planet. The future of mobile location will see the integration of location-enabled features and insights into every product you touch and every process you engage in…
When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing—brand ambassadors passing out product samples or a car parked out in front of an event space. However, with the rise of social, local, and mobile (SoLoMo) technology, both…
South Africa isn’t just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics. OnDevice Research’s 2013 report looks at everything mobile internet-related – from social media to education, banking to e-commerce. It’s hard not to be impressed by how quickly mobile has built new opportunities…
Did you know that 5% of South Africans now own a tablet – and tablet owners consume more more media and data than the average South African. Find out more about the South African tablet market in the Silverstone MMA Mobile in South Africa report. Click here for more