SoLoMo (social, location, and mobile) is a trend larger than any single app or company, and it will encompass every industry on the planet. The future of mobile location will see the integration of location-enabled features and insights into every product you touch and every process you engage in…
When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing—brand ambassadors passing out product samples or a car parked out in front of an event space. However, with the rise of social, local, and mobile (SoLoMo) technology, both…
https://www.youtube.com/watch?v=BgXrTGIiFV8 SoLoMo was flavour of the month at the Cannes Lions International Festival of Creativity in 2014 when an ad that turned into a wearable device won the Grand Prix in the Mobile category. Nivea’s “Sun Block Ad,” created by FCB Brasil is a magazine ad containing a strip that could be torn…