SoLoMo (social, location, and mobile) is a trend larger than any single app or company, and it will encompass every industry on the planet. The future of mobile location will see the integration of location-enabled features and insights into every product you touch and every process you engage in…
When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing—brand ambassadors passing out product samples or a car parked out in front of an event space. However, with the rise of social, local, and mobile (SoLoMo) technology, both…