South Africa isn’t just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
OnDevice Research’s 2013 report looks at everything mobile internet-related – from social media to education, banking to e-commerce. It’s hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
Here are 5 key outtakes:
1. 80% of South Africans are only using their mobile phones to access the Internet
2. South Africa has a higher rate of mobile subscriptions than the USA, and the world in general
3. 41% of South Africans over 16 have Internet access
4. 80% of south Africans access social media more than 10x a day
5. More South Africans own a mobile phone than any other electronic device
See the full report at http://www.slideshare.net/OnDevice/south-africa-mobile-consumer-trends