https://www.youtube.com/watch?v=BgXrTGIiFV8
SoLoMo was flavour of the month at the Cannes Lions International Festival of Creativity in 2014 when an ad that turned into a wearable device won the Grand Prix in the Mobile category.
Nivea’s “Sun Block Ad,” created by FCB Brasil is a magazine ad containing a strip that could be torn out and turned into a bracelet made from humidity-resistant material, which could then be put onto kids’ wrists.
A special app, Nivea Protégé, linked to the bracelet and let parents set a distance that their child could wander before triggering an alarm was triggered.