Did you know that 79 percent of mobile phone owners and 81 percent of tablet owners used those devices for local searches compared to 96 percent of PC owners who conducted local searches?
Were you also aware that nearly 80 percent of local searches on mobile devices turned into purchases, with nearly 90 percent of those purchases being in a physical store (73 percent) or on the phone (16 percent) vs. online (11 percent)?
Find out more insights about local search from the comScore, Neustar Localeze and 15 Miles seventh annual Local Search Study from December 2013 here