Social media marketing

Social media marketing is no longer just a fad. With Facebook now reaching 1.5 billion users worldwide, most brands have by now grasped the importance of having a social media marketing strategy.

But it’s also no longer enough to get your nephew to handle your social media marketing because he has thousands of Twitter followers and posts on Instagram a lot. Social media marketing is a specialised discipline requiring a sophisticated understanding of the dynamics of each social media channel, the tools and technology to make effective use of them and the marketing know-how to implement a social media marketing strategy that aligns with your business objectives.

These are some of the things we’re focussed on at thinkmob:

Social media reach

The average reach for posts from Facebook pages in March 2015 was only 2.6 percent, according to the latest research from social analytics and reporting firm Locowise. That’s not a lot – especially when you’ve spent all that time and effort growing your social media community.

At thinkmob, we understand the types of social media posts which generate the most reach, how to target these posts to maximise their impact and how to boost them to ensure you maximise your social media marketing reach.

Social media engagement

It’s also the reason why we’re more focussed on driving social media engagement than growing the number of Likes for your page. If people are liking, sharing and commenting on your social media content, then they will inevitably become a fan.

In social media marketing, quality always trumps quantity. It’s better to have 10 000 online connections who read, share and talk about your content with their own audiences than 100 000 connections who disappear after connecting with you the first time.

Social Media aggregation

The easiest way to create dynamic content for your website is to curate it from social media. With so many conversations happening across so many different social networks, it’s possible to curate this content into a social hub. Using our tools, we are able to pull # and @ feeds from Twitter, Instagram, YouTube and Facebook onto a single branded page. This allows you to tap into the content of social influencers, as well as easily curate user-generated content for your brand.

Social Media competitions and promotions

Social media competitions and promotions are a proven way to boost your social media marketing efforts. Whether you wish to run a voting competition, weekly polls, user-generated content or a simple quiz, thinkmob has the tools and expertise to ensure your promotion achieves the maximum impact for the minimum cost.

Social Media quizzes

Everyone loves a personality or trivia quiz. We believe they’re often the most effective social media marketing tactic to grow your social reach and engagement and have had tremendous success with the quizzes we’ve run for our clients.

But social media quizzes have to be done right. Having the correct tools, getting the tone and content perfect, reaching the target audience and getting them to share are part of the reason we’re able to create social media marketing magic for our clients.

Social media advertising

Now that Facebook, Twitter, Instagram and Pinterest have all introduced advertising platforms social media marketing has become a little more complex. Understanding the unique attributes of each social media advertising platform, how to optimize your social media advertising to achieve the most cost-effective results, and having the tools and technology to scale your social media advertising efforts are all essential – and that’s exactly what we do here at Thinkmob.

Social media analytics

One of the benefits of social media platforms is the insight you gain into your followers and the success of your campaigns. But combining these insights with those of your website analytics, and analytics from all your social media channels requires technology – and the skill and experience of working with social media data. At thinkmob, we love data, and gaining new insights from digital data is one of the reasons our coffee bill is so high.

Email marketing

It’s easy to fall in love with the power of social media marketing and forget about the power of email marketing. At thinkmob, we believe that email marketing, even though it has been around for over 20 years, is still one of the most effective means of communicating with your customers.

Customers who sign up to an email list are specifically granting you permission to communicate with them. Earning the right to stay in their inboxes requires attention to detail and delivering consistent value, both in the content and offers delivered.

At thinkmob we’re focussed on how to convert content and traffic from social media marketing efforts into customers who look forward to ongoing email communication from you.