E-Commerce

At thinkmob, we believe that far too many online stores are failing to properly exploit the e-commerce opportunity because they haven’t kept up with the key trends and features of successful e-commerce stores.

When we build an online e-commerce store, this is what we focus on:

1. Mobile

Sixty-six percent of all time spent on e-commerce sites is done across mobile devices, yet only 9 percent of the top e-commerce sites use responsive design. Thinkmob only builds responsive e-commerce sites that work across all devices – laptops, tablets and smartphones.

2. Video content

Video commerce converts visitors at 5 times the rate of visitors who only browse product listings. Thinkmob specialises in optimising YouTube channels for video commerce.

3. Social commerce

Social media increased its share of e-commerce referrals nearly 200% between the first quarters of 2014 and 2015. At thinkmob, we’re experts in leveraging social media for e-commerce, whatever the social media channel – Facebook, Twitter, Instagram or Pinterest.

4. Personalisation

A  study published by Barilliance indicates that up to 31% of e-commerce site revenues were generated from personalised product recommendations during Q4 2014. Thinkmob uses various data and tools to cater specific messages, product suggestions, and more to your customers to increase conversions.

5. Loyalty

According to Forrester Research, loyalty programme members spend up to 13% more. We help brands create e-commerce loyalty programmes tailored to their specific needs.

6. Inventory integration

Real-time updates are critical to inventory management. This requires your inventory management system to have a connection to everywhere inventory is stocked and fulfilled. At thinkmob, we work with the best in the business to ensure your inventory management system synchronises inventory levels across every e-commerce channel.

7. Cross-selling & up-selling

We know that cross-selling and up-selling tools not only increase average basket value, but can actually increase conversion when shown on the checkout. That’s why thinkmob uses a selection of e-commerce cross-selling and up-selling tools to meet each client’s specific needs.

8. Sales promotions

Whether you want to be able to run online flash sales, issue coupons and vouchers or offer BOGOF deals, thinkmob has the tools to offer just about any type of e-commerce sales promotion.

9. Abandoned carts

As many as 65% of online shoppers abandon their shopping cart before paying. Thinkmob’s approach to targeting these customers has retrieved up to 25% of abandoned e-commerce carts.

10. Reviews

Reviews are important for e-commerce. Site visitors who interact with both reviews and customer questions and answers are more likely to purchase while visiting, and spend more than visitors who don’t interact with UGC. Thinkmob will ensure that customer reviews are part and parcel of their online shopping experience with you.

11. Omnichannel retail

A shopper who buys in-store and online is your most valuable kind of customer. According to a 2015 study by IDC, these shoppers have a 30% higher lifetime value than those who shop using only one channel. Thinkmob will help you integrate your e-commerce store with in-store retail.

12. Live support

According to Forrester Research, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer. What’s more, 62% reported being more likely to purchase from the site again, and a further 38% said they had made their purchase due to the chat session itself. Thinkmob makes it easy and cost-effective for your staff to provide live support on your e-commerce store.