Thinkmob.net » Mobile

SoLoMo and the future of mobile technology

thinkmob — Fri, 05 Sep 2014 13:44:41 +0000

SoLoMo (social, location, and mobile) is a trend larger than any single app or company, and it will encompass every industry on the planet. The future of mobile location will see the integration of location-enabled features and insights into every product you touch and every process you engage in during the course of your life, […]

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How experiential marketing has changed in a Social.Local.Mobile world

thinkmob — Fri, 05 Sep 2014 13:37:31 +0000

When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing—brand ambassadors passing out product samples or a car parked out in front of an event space. However, with the rise of social, local, and mobile (SoLoMo) technology, both the ad industry and consumers’ perception […]

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The best mobile ad of 2014: Nivea Sun Kids

thinkmob — Mon, 01 Sep 2014 13:56:43 +0000

https://www.youtube.com/watch?v=BgXrTGIiFV8 SoLoMo was flavour of the month at the Cannes Lions International Festival of Creativity in 2014 when an ad that turned into a wearable device won the Grand Prix in the Mobile category. Nivea’s “Sun Block Ad,” created by FCB Brasil is a magazine ad containing a strip that could be torn out and turned into a bracelet […]

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